Leading premium outdoor brand YETI will serve as the title sponsor of the Freeride World Tour 2023 (FWT) Xtreme Verbier.
After being named the official sustainability partner of FWT in 2021, the brand has expanded its support with this event to reflect the company’s contribution in helping this iconic event take place.
Paulie Dery, Chief Marketing Officer at YETI, said the ski and snow communities run deep to YETI’s core. They could not be more excited to support them as the title sponsor of the Verbier stop and the official sustainability partner of the tour.
“We look forward to helping eliminate single-use plastic during upcoming events to ensure we keep the wild, wild and expect this year’s competition to be some of the fiercest yet,” he said.
Meanwhile, Nicolas Hale-Woods, CEO of Freeride World Tour, said they are stoked to grow their partnership with YETI, both for the FWT Finals in Verbier and for FWT Junior events.
“YETI’s premium involvement and ongoing activity in outdoor sports sets a benchmark for the industry, and we are excited to grow freeriding together,” he said.
The ideal partner for the YETI Xtreme Verbier event, YETI shares many values with FWT.
With the goal of preserving wild spaces, YETI places a high priority on assisting communities and outdoor enthusiasts all around the world through collaborations and sponsorships.
Images courtesy of Freeride World Tour
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