There are many reasons people seek the outdoors: a love of nature, solitude, exertion, adrenaline. Whatever your draw to stunning vistas, some part of the reason you’re out there is because it’s good for you. Good for your body, good for your mind.
Rawlogy, a Certified LGBT-Owned Business Enterprise based in Los Angeles, knows just how good the outdoors is for you, and created a product that provides the same level of self-care as a walk in the woods. Rawlogy’s unique (and ingenious) product is a simple, effective cork massage ball. Just like those lacrosse balls physical therapists tell you to rub into a tight muscle, but made of cork, which is sustainably harvested, ultralight, and impressively durable.
Founder Marek Bowers discovered the roll-out ball method of self-care after excruciating pain while training for marathons. The daily practice of muscle release was a breakthrough for his happiness, his ability to run, and the idea that took hold.
Rawlogy now offers cork balls in three sizes: Mini, Classic, and Big, which are .7 oz, 1.4 oz, and 6 oz respectively; and a travel-sized cork massage roller. What started as a grassroots movement to improve self-care on the trail has blown up, with Bowers lugging his bag of balls to the John Muir Trail, to outdoor conventions, to trail days, and beyond.
If you’ve always wanted a simple, effective self-care product on the trail (or in the house), the Rawlogy Cork Massage Ball is it.
Rawlogy Laser Balls
The beauty of Rawlogy’s main product is that it’s effective, and that it lends itself to lots of funny sentences. With the three sizes, you can use the balls to roll out your feet (how it all started), your calves, your shoulders, your hips — pretty much anywhere. You can even have a friend press a ball in your back for some extra torque — ideal for long thru-hikes with lots of companions.
Humor is a big part of Rawlogy’s identity. This is mostly Bowers as a person, but it’s a marketing tactic, too, and a successful one. One of the callout features is the laser etching process Rawlogy uses on its cork balls.
The logo, as you can see in pictures, is engraved via laser right into the cork. It’s eco-friendly compared to ink, doesn’t smear, doesn’t rub off into the environment, and looks sweet.
But it turns out that with the right attitude and design files you can laser etch anything into cork. Rawlogy has a stock set of custom balls, like “Bicycle,” “Mustache,” “Poop,” and a roaring favorite, “Bernie at the Inauguration.”
For businesses, this means you can get custom balls for your employees or events, and for individuals it’s a fantastic way to compare, swap, and talk about your balls while engaging in self-care on the trail.
Self-Care and the Environment
If there are two things that define Rawlogy, it’s self-care and preserving the environment.
Self-care means inclusivity, playfulness, and joy. As Bowers says, “I’ve found that it’s more cathartic to laugh about pain, then to cry about it. Rawlogy is a self-care company that helps you take care of yourself with products to help you stay on a trail, accomplish a goal, live a dream. The possibility I’ve created for Rawlogy is to help people—regardless of their shape or activity level—to feel better in their bodies.”
Bowers has steered the Rawlogy ship to amplify body positivity, self-love (a form of self-care), and diversity. As a transgender man, self-care was essential to Bowers’ journey and has become the thru-line of Rawlogy’s. Everyone, on the trail or at home, needs ways to take care of themselves, and while the cork ball is a practical product that works, it also stands for a larger movement.
And then there’s the environment. Rawlogy is a Green America Certified Business, in the Green Business Network, and is a proud partner of the #GiveaShit Pledge, donating 5% of its yearly profits to the National Forest Foundation, which helps preserve the United State’s public lands.
This article is sponsored by Rawlogy.
Photos courtesy Rawlogy, all rights reserved.
Backpackers.com Affiliate Policy: This guide contains affiliate links, which help fund our website. When you click on the links to purchase the gear we get a commission, and this goes a long way to creating guides, gear reviews, and other excellent content.