REI Co-Op Expands E-Bike Initiatives To Inspire More People To Ride Bikes

REI Co-op has announced a series of new initiatives aimed at increasing awareness of and opportunity for cycling.

These include the growing collection of their e-bikes available online and through its retail stores.

REI Co-op E-Bikes

In order to ensure that customers benefit when purchasing e-bikes, the co-op is expanding its selection of e-bikes and advocating for clear legislation, better access, and further education.

Gautham Rao, divisional vice president for activity at the co-op, said e-bikes are here to stay.

“They can help more riders overcome challenges presented by topography, trip distance, lack of time, or physical limitations,” he said.

The domestic bicycle market’s fastest-growing segment in 2022 was e-bikes, whose popularity among consumers is still rising.

The co-op’s e-bike sales increased by +14% in 2021–2022, in line with figures from Circana that showed e-bike sales were up +14% across the board.

To serve this growing consumer base, REI now offers four e-bike models through its in-house Co-op Cycles line.

The newest range, Co-op Cycles Generation e electric bikes (Gen e), debuted in June 2022 as a lifestyle-oriented model designed to carry cargo over varied terrains.

This year, REI will introduce new road e-bike and e-mountain bike models from its own Co-op Cycles brand as well as many other brand partners.

Additionally, the co-op will offer in-store maintenance, training, and support to keep e-bikes in good operating order.

Every e-bike purchased at REI includes coast-to-coast assistance throughout the nation, free flat fixes, 20% off shop services, two years of free adjustments for REI Co-op members, and one year of free adjustments for non-REI members.

Through REI’s Experiences, the co-op offers e-bikes for no additional charge on its cycling adventure trips, including the San Juan Islands, Death Valley, Yellowstone, Glacier, Moab, Arches, and Grand Junction.

Customers can also find e-bike resources on through its Expert Advice e-bike-related articles, with various resources on “how to choose an e-bike,” “how to transport an e-bike with a car rack,” “which accessories are best to complete their cycling kits,” and more.

The co-op is also partnering with industry groups and cycling nonprofits to support cycling infrastructure improvements.

Images and content courtesy of REI Co-op Affiliate Policy: This article may contain affiliate links, which help fund our website. When you click on the links to purchase the gear we get a commission, and this goes a long way to creating guides, gear reviews, and other excellent content.

Leonard Pineda

Leonard loves traveling and experiencing new places and people. He enjoys going on walks and communing with nature. Leonard is also passionate about education and what it can do to conserve the environment.

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