REI is taking its innovation to a new level by introducing its Co-op Cycles Generation e-electric bikes, a new category of lifestyle e-bikes to its member-inspired Co-op Cycles bicycle line.
The Co-op Cycles offers the new generation of electric bikes in two models, reserved just for Co-op members through August.
The new Generation e1.1 and e1.2 are Co-op Cycle’s most accessible, one-size-fits-most electric bikes and join the brand’s existing line of electric models alongside the CTY e2.2 and CTY e2.2.
Both the e1.1 and e1.2 feature front and rear lighting for safety and visibility, as well as memory foam saddles for optimal comfort during the ride.
Nate Nielsen, REI general manager for Cycle, said this e-bike line was designed to help make it easier for people to hop on and go.
“The frames and features give them approachability and versatility, whether you’re a new or seasoned rider, dressed in workout gear or jeans,” he said.
The 20-inch wheels and low-step frame also add to the bike’s functionality, allowing for an easier, more adaptable ride.
As part of REI Co-op’s membership benefits, REI members can now purchase the Generation e1.1 this month whereas Generation e1.2 will be available this September.
Images courtesy of REI
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