Running lifestyle brand Saucony recently launched a new video series that seeks to redefine what it means to be a runner.
Dubbed as “Call Us Runners,” the series provides an introspective look into the lives of four people to highlight what it means to be a runner across different backgrounds and experiences.
The series features rap artist Trinidad James, owner and CEO of Black Girls RUN! Jay Ell Alexander, Saucony athlete and engineering student Grayson Murphy, and Saucony athlete and professor Jared Ward.
The four runners share their experiences of breaking the status quo and giving back to their communities, families, and friends through running.
The video series underscores that running is an energy and feeling, and not an identity or label.
Anne Cavassa, Saucony president, said that the pandemic growth of running has continued to evolve with seasoned runners running more and new runners joining the community.
“With this boom has come a new spirit of what being a runner truly means, recognizing the multidimensional human being that goes beyond the act of running,” she said.
The “60 second” part of the “Call us Runners” video series can be viewed here: https://youtu.be/_XTSnW_Xycw.
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