SMITH and Boarding for Breast Cancer join forces to honor a longstanding partnership, shared values, and cumulative passions for pursuing thrills in the outdoors.
The new collection includes an exclusive collaboration limited-edition SMITH x B4BC sunglasses.
The co-branded, limited-edition collection promotes early detection and healthy, active lifestyles as the most effective cancer prevention methods.
The custom-colored Bobcat in Matte Chalk Rose frame with ChromaPop Rose Gold Mirror lens and Cheetah in Chalk Rose Tortoise frame with ChromaPop Polarized Rose Gold Mirrored lens are part of the SMITH x B4BC capsule eyewear collection.
Each is intended to reduce glare while improving contrast, definition, natural color, and unrivaled clarity – and is embossed with the B4BC emblem on the temples to demonstrate thanks and support for the non-profit organization.
Mary Rand, a SMITH athlete and B4BC ambassador, is a big supporter of breast cancer awareness and will be wearing the SMITH x B4BC Bobcat sunglasses this season.
To help with the efforts, each SMITH sunglass sold as part of the collaboration will come with a shower card outlining self-exam instructions.
The collection’s sales proceeds will go directly to B4BC to help it continue its mission of education, event promotion, awareness, and survivorship.
The SMITH x B4BC Bobcat (MSRP $219) and Cheetah (MSRP $199) colors are now available exclusively at smithoptics.com and select stores across North America.
Images courtesy of SMITH
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